For the longest time there exists small meetings in towns, common spot, near the Nairobi City Hall. The guys may start a discussion and give really entailed detailed and facts. The listener’s gather around, and listen carefully. At the point where the guy needs to prove his credibility, he adds, “Hata Nation Imesema”. This really isn’t a cheap stunt to pull. Giving your source of reference to strangers who can easily call out your lies is really a bold move.
Daily Nation has been in circulation for the past 58 years. Since it was first published on 3rd October 1960, the Daily Nation has never looked back. Over the period the Daily Nation has grown to be a major distributor of over 200,000 issues to reach about 35 million people a month. It’s not just your normal paper. The Daily Nation has grown to be a reference point of news. A way of life, a pool of information, a platform to reach out to potential clients to businesses.
The ethical norms and integrity practiced are what has kept the paper growing. It has been proven that the daily nation brings news with total un-biasness. Current affairs come as-is, with solid reference points. Not only are the articles unbiased- but they are detailed offering chronology of explanation without omitting the facts out.
The Daily Nation is the only newspaper so far that I noticed that localizes the news. The Daily Nation went an extra mile to ensure each regions covered with the appropriate news affecting them. This ensures that the appropriate audience learn more about what’s happening in their surrounding and act accordingly from the information passed. This has opened more doors and grown bigger interest even to the people of rural areas because their welfares are addressed.
With changing times, the masses prefer convenience and things on-the-go. The Daily Nation hasn’t failed to address this. It has evolved to according to demand. The Daily Nation also introduced the E-paper where the readers can easily access the soft copy of the Daily at a lesser fee and at their comfort. The Daily Nation also has the Digital paper where readers can access online articles from news, to topical matters as health, relationships, lifestyle, Cars, Food, Counseling, Hr advice among many more.
With this vast masses benefiting from the Daily Nation. Businesses have embraced the numbers and ventured to reaching the masses in advertising through the papers. This has been beneficial to the businesses that sought partner with the Daily Nation. It has seen their businesses grow as the reach is increased and more clients are found.
Robin S. Sharma stated Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire teammates and customers. The Daily Nation has proved true of this statement, through its leadership and influence it has not only in Kenya but across the East African Region. Keep reading, Keep learning, Keep growing.