The battle for the trip to Anfield, home of Liverpool FC, kicks off on 2nd March 2019 when more than 48 teams converge at St Mary’s grounds for the annual five-a-side soccer tournament. The winner of this year’s Standard Chartered Trophy Kenya tournament will gain direct qualification to the international round in Liverpool, to be played at Liverpool FC’s home ground Anfield, in May 2019.
Announcing this, Mr. Dennis Sitieney, Head of Sponsorships, Standard Chartered Bank, said The Bank is targeting to host 51 teams comprising of Standard Chartered clients and Media partners who will battle for the single slot to represent Kenya in the finals. “At stake is a fully paid-up trip to Anfield, the home of Premier League giants Liverpool FC. The winners will travel to the UK for a fully paid 4-day trip to represent Kenya at the Standard Chartered Trophy Finals, which will be played at Anfield. In addition, the winning team will attend an English Premier League match at Anfield and will benefit from a professional training session with Liverpool FC legends and coaches to help prepare for the final tournament,” said Mr. Sitieney.
‘’The tournament has continued to grow in popularity as more corporates eye an opportunity to travel to Anfield making it very competitive. Last year we hosted 48 teams. This year we will be hosting 51 teams both from our clients and media partners. The continued interest has been instrumental in improving standards of the tournament,” added Mr. Sitieney
Last year was a tough campaign for Kenya. Wananchi Group who won the local tournament after edging out Letshego 3-0 in an entertaining final were knocked out in the quarters; losing by 2 goals to 1 to Hong Kong in the finals’ tournament at Anfield. Mr. Manjang challenged the teams to replicate 2016 performance and bring back the trophy to Kenya.
Through this partnership, the Bank has rolled out several brand awareness activities across Asia, Africa, and the Middle East. In Kenya, the first 5 aside football tournament –The Road to Anfield– was launched in 2013 to celebrate the sponsorship of Liverpool Football Club and give a once in a lifetime experience to clients and media partners.