Chinese smartphone maker OPPO has announced plans for a new 10x lossless zoom feature for its next flagship camera smartphone which will be released in Kenya in the course of the year. It also confirmed plans to release its first 5G camera-centric smartphone brand for enhanced photography. The revelation was made as OPPO hosted its first global Innovation Event in Barcelona, Spain.
Within the top 5 smartphone brands in the world, OPPO shared some exciting announcements on the innovation behind its advancements in mobile technologies in 2019. Debuting a world-first 10x lossless zoom technology and industry leading developments in 5G technology, OPPO is cementing its reputation as an innovator in the mobile communications space.
In the Middle East and Africa (MEA) region, OPPO has a presence in Kenya, United Arab Emirates, Qatar, Kingdom of Saudi Arabia, Oman, Morocco, Tunisia, Egypt, Algeria and Nigeria.
The OPPO brand takes inspiration from the amazing possibilities of every day and in helping people to realize the beauty that is around them. Driven by consumer insights, OPPO has been investing heavily in innovation with a huge commitment to R&D. It is this commitment that helps OPPO to develop industry-first innovations time and time again, be it through image beautification technology, 5G, AI, AR/VR or other emerging mobile technologies.
“We’re proud to deliver our first Innovation Event for media and partners today” OPPO Vice President, Anyi Jiang, comments “innovation is our top priority and we have made many recent developments to bring the future into consumer’s hands. We look forward to continuing with this commitment and bringing to market more advances particularly in 5G and photography.”
5G is the future of the smartphone industry, bringing with it endless possibilities for creativity, imagination and closer connectivity. Today, OPPO brought the 5G era closer with the announcement of its first 5G smartphone and the OPPO 5G Landing Project.
In this initiative, OPPO proposed and committed to bring into full play with the capability of carrier partners like Swisscom, Telstra, Optus- and more in-depth collaboration with potential partners like Singtel to promote the implementation of 5G products and services, so that consumers can experience new levels of performance and efficiency that will empower new use cases and connect new industries.
Cristiano Amon, President of Qualcomm Incorporated, endorsed OPPO’s commitment to 5G innovation, “Given their leadership in the 4G era, OPPO is well positioned to be a leader in the transition to 5G. We see tremendous opportunities to drive further innovation in the 5G era, and Qualcomm Technologies looks forward to working closely with OPPO to realize the true potential of 5G and support the launch of their first 5G smartphone powered by our flagship Qualcomm® Snapdragon™ 855 Mobile Platform with the X50 5G modem, integrated RF transceiver and RF Front-End solutions.
“ OPPO has been anticipating and preparing for the arrival of 5G since 2015 and has invested in design and technology to ensure the production of a desirable phone, that doesn’t compromise on functionality to accommodate 5G features and benefits. The hotly anticipated arrival of its first 5G smartphone looks set to revolutionize consumers’ lives through 4K, 8K video download/upload/cloud-play, 3D video calling, 5G cloud gaming and multi-player AR/VR game, in-store navigation, AR shopping integrated, immersive, entertainment everywhere and more.
At the Innovation Event, OPPO also presented the world’s first 10x lossless zoom technology. Another industry first, OPPO further empowers users and provides everyone with the opportunity to take professional style photographs, without fearing any loss of quality.
10x lossless zoom is a new technology created with industry-leading camera specifications including a triple-lens camera structure consisting of a telephoto lens, ultra-wide-angle lens, and main camera. To provide further value to users, OPPO also introduced Optical Image Stabilization (OIS) on both the main camera and the telephoto lens to achieve higher, anti-shake accuracy that brings people closer to the world around them so that they never miss the unmissable.
Those who attended the Innovation Event also got to witness the premiere of OPPO’s showcase of some of the exciting real-life applications that users will get to enjoy with 5G; from hologram calls to AR shopping as well as demonstrations of perfect scenarios to use 10X lossless zoom.
It’s time to get closer to our 10x Lossless Zoom technology and how our 5G connected smartphones will enhance every aspect of your life. Tune in today at 4:00 P.M Kenyan time as we stream live from Barcelona. #GetCloserWithOPPO.https://t.co/HIgTAHCD0o
— OPPO Kenya (@OPPO_Kenya) February 23, 2019
OPPO will also have a presence at MWC in the Ericsson and Qualcomm booths, where visitors will get to experience cloud gaming through a live demo of SoulCalibur6 developed in partnership with Shadow, the leading high-performance cloud gaming company.